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From pixel to pipeline, and why I build both ends

Websites, webshops, Odoo and Salesforce usually come from four different suppliers. Here's why I do all four, and what that means for you.

Most businesses meet their digital stack in pieces. A designer for the website. An agency for the webshop. A consultant for the ERP. Someone else again for the CRM. Each one does a decent job on their own part, and then everyone is surprised when the parts don’t talk to each other.

That gap is exactly where I work.

One partner, four disciplines

I design and build websites, set up webshops on Wix and Shopify, and implement Odoo and Salesforce. On their own, those are four different specialities. Together, they cover the whole journey: from the first pixel a customer sees to the signed invoice in your accounts.

When one person understands both ends, a few good things happen:

  • The front end is built with the back office in mind. Product data, customer details and orders are structured so they can flow straight into your ERP or CRM later, instead of being re-typed.
  • Decisions stay consistent. The same thinking shapes your checkout, your sales pipeline and your invoicing.
  • There’s nobody to blame but me. No finger-pointing between suppliers when something doesn’t line up.

No agencies, no layers

I work on my own, on purpose. There’s no account manager between us and no telephone game. You talk to the person doing the work, from the first conversation to launch and after.

How a project runs

  1. Listen. We map what your business actually needs, not what’s trendy.
  2. Design. You get a clear proposal with scope, timeline and price, locked before anything is built.
  3. Build. Short sprints with a demo every week, so you can steer while it grows.
  4. Launch +. We go live, I hand over properly, and I stay available.

Let’s talk

If you’re planning a new site, a webshop, or finally connecting the tools you already have, get in touch.

Sam Labenne

Let’s build something that works.

Tell me what you’re building, and I’ll tell you honestly how I can help.

Start a project